A journalist has emailed. People are talking about you online. Something has gone wrong and you don’t know what to say.
This handbook was written for those moments. It tells you what to do first, what to leave alone and what to say when you can’t find the words.
It’s for anyone with a name or a business to protect, whether you run a small company, work for yourself, create content or never expected any of this to happen to you.
It will never replace a good PR person. But I know that isn’t possible for everyone, and nobody should have to go through this with nothing to turn to.
What you’ll get
A 53-page PDF handbook to read on your phone or laptop
A Word document you can type into, with all 42 templates ready to edit and send, plus a crisis plan and worksheets to fill out
The Word document also opens in Pages and Google Docs. You’ll get both files together in one zip file, straight after you buy.
What’s inside
What to do in the first hour, whatever has happened
How to decide whether to reply to a journalist at all
Templates for replying to journalists, writing statements, apologising and correcting the facts
Replies for bad reviews, and how to report the ones that break the rules
A script for anyone who answers your phone
A one-page crisis plan, with a filled-in example
A 30-minute check of what Google and AI say about you, and what you can fix
A checklist for before you publish anything
You don’t need to read it all. Page 2 sends you straight to what you need.
About me
I’m Lauren Beeching. I’ve spent over a decade working in PR and crisis communications, with everyone from A-list celebrities and politicians to CEOs and small family businesses. I’ve spoken on CNN, BBC News and Sky News, and I’ve stepped in as co-host of BBC Radio 4’s PR podcast, When It Hits the Fan.
Please save your files as soon as you’ve downloaded them, as your link expires after 24 hours. This handbook is general guidance and isn’t legal advice.
A journalist has emailed. People are talking about you online. Something has gone wrong and you don’t know what to say.
This handbook was written for those moments. It tells you what to do first, what to leave alone and what to say when you can’t find the words.
It’s for anyone with a name or a business to protect, whether you run a small company, work for yourself, create content or never expected any of this to happen to you.
It will never replace a good PR person. But I know that isn’t possible for everyone, and nobody should have to go through this with nothing to turn to.
What you’ll get
A 53-page PDF handbook to read on your phone or laptop
A Word document you can type into, with all 42 templates ready to edit and send, plus a crisis plan and worksheets to fill out
The Word document also opens in Pages and Google Docs. You’ll get both files together in one zip file, straight after you buy.
What’s inside
What to do in the first hour, whatever has happened
How to decide whether to reply to a journalist at all
Templates for replying to journalists, writing statements, apologising and correcting the facts
Replies for bad reviews, and how to report the ones that break the rules
A script for anyone who answers your phone
A one-page crisis plan, with a filled-in example
A 30-minute check of what Google and AI say about you, and what you can fix
A checklist for before you publish anything
You don’t need to read it all. Page 2 sends you straight to what you need.
About me
I’m Lauren Beeching. I’ve spent over a decade working in PR and crisis communications, with everyone from A-list celebrities and politicians to CEOs and small family businesses. I’ve spoken on CNN, BBC News and Sky News, and I’ve stepped in as co-host of BBC Radio 4’s PR podcast, When It Hits the Fan.
Please save your files as soon as you’ve downloaded them, as your link expires after 24 hours. This handbook is general guidance and isn’t legal advice.
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