PR & Media Relations

PR that helps the right people understand your value

You might have a strong business that deserves more attention, a launch approaching or expertise that should be part of a wider conversation. Perhaps you are already well known, but want to change what people associate with your name.

I help businesses, founders and public figures build their profile through PR and media relations. We start with what you want to achieve, who you need to reach and what you want those people to understand about you. That gives the work a direction, from the stories we develop to the journalists we approach.

Based in London, I work with clients across local, national and international media. My experience spans B2B and B2C businesses, alongside actors, musicians, politicians, founders and other public figures.

PR services shaped around your goals

Media relations and press coverage

I identify relevant journalists, publications and programmes, develop story ideas and approach them with a clear reason to pay attention.

That includes understanding what is happening in the news, where your experience adds something useful and which parts of your story deserve further development. I handle pitches, follow-ups and media enquiries, helping you prepare when an opportunity progresses.

National coverage can be valuable, but so can a respected trade publication or a local outlet with a strong connection to your customers. The right choice depends on who you want to reach.

Founder and executive PR

As a business grows, the people leading it often become part of the story.

I help founders and senior leaders develop a clear public profile, identifying the subjects they can speak about with authority and the experiences that make their perspective interesting. This can involve interviews, business profiles, expert commentary, opinion pieces and speaking opportunities.

We work towards a recognisable point of view, supported by what you have actually built, experienced and achieved.

Launches and company announcements

A new business, product, partnership or appointment needs a story that makes sense beyond the people directly involved.

I help develop the angle, prepare press materials and plan the media approach around your timing and objectives. We consider why the announcement matters now, what evidence supports it and what a journalist would need to turn it into a useful story.

Where needed, I also help coordinate the wording across your website, social channels and stakeholder communications.

Interviews, profiles and features

A good interview gives people a fuller understanding of you and your work.

I identify suitable opportunities, develop the pitch and help you prepare for the conversation. That can include agreeing the key points you want to explain, checking supporting facts and working through questions that may be more difficult to answer.

Opportunities might include newspaper and magazine features, business profiles, television, radio or podcasts, depending on your audience and the story.

Expert commentary and thought leadership

Your knowledge can be a reason for journalists to come to you.

I help identify the topics where you have a credible contribution, develop clear commentary and respond to relevant stories while there is still a useful opportunity to add to the discussion.

We can also work on longer opinion pieces and articles that explain your perspective in more depth. The aim is to establish what you know and why your contribution is worth listening to.

Media training and interview preparation

An interview is more useful when you feel ready for it.

I help you explain your ideas clearly, support your answers with examples and respond naturally to follow-up questions. We can prepare for a particular appearance or work more broadly on how you represent yourself and your organisation.

For teams, I also offer standalone workshops covering media interviews, public responses and communications under pressure.

Understanding both sides of the conversation

A significant part of my working life involves speaking directly with journalists, editors, producers and broadcasters on behalf of clients. I also contribute to the media myself, regularly co-hosting BBC Radio 4’s When It Hits the Fan and providing commentary to outlets including BBC News and Sky News.

That experience informs how I approach media relations. I understand the importance of a relevant angle, a clear explanation, reliable information and somebody who can respond when a deadline is approaching.

Over time, I have built relationships across news, business, entertainment and broadcast media. I use those relationships thoughtfully, matching a client’s story or expertise with the people most likely to find it useful.

Editorial decisions remain with the journalist or outlet. My role is to make a well-prepared, relevant approach and help you make the most of the opportunities that follow.

A public profile that makes sense beyond one article

An interview or feature can be somebody’s first introduction to you. What they find next matters too.

I consider how the media work connects with your website, social profiles, search results and wider public presence. If coverage introduces you as an expert in a particular field, the information people find afterwards should support that.

My background in reputation and crisis PR also means I think carefully about how a story may be interpreted, which questions it could raise and whether it supports the profile you want to build over time.

That perspective is useful whether you are becoming more visible for the first time or managing an established public reputation.

How I work with you

We establish the objective

We begin with your business, your audience and the reason you want PR.

You may want to support a launch, build credibility in a new market, establish your expertise or help people understand a change in direction. We agree the priorities so the work has a clear purpose.

We develop the stories and messages

I review the relevant background, look for useful angles and identify the information that will strengthen them.

That might include your experience, customer insights, original research, business developments or a perspective on something happening in your industry. We also agree how to explain your work consistently and accurately.

I manage the media approach

I research suitable opportunities, prepare the materials and approach the relevant contacts. As conversations develop, I keep you involved and help you prepare for interviews, requests and follow-up questions.

You work directly with me throughout, with clear communication about what is progressing and where we need further input.

We review what is working

We look at the relevance of the opportunities, the audiences reached and whether the coverage communicates the things we wanted people to understand.

Where useful, we can also review referral traffic, enquiries and how the coverage supports your wider business activity. PR is one part of that picture, so we agree sensible measures rather than treating every result as something publicity alone created.

A focused project or ongoing PR support

Some clients need help with a particular launch, announcement or period of activity. Others want an ongoing relationship to build their profile and develop media opportunities over time.

I can scope the work around either approach. Before we begin, we agree the priorities, responsibilities, fee and how we will review progress.

If you already have a marketing team or other advisers, I work alongside them so the PR supports the wider plan.

Let’s talk about what you want to achieve

Tell me about your business or public profile, what you are working on and who you want to reach.

You do not need to arrive with a story ready to pitch. Part of my job is helping you recognise what is interesting, what needs developing and where your experience could be valuable.

I will recommend an approach and explain the work and fee before you decide whether to proceed.