Crisis management grounded in judgement, discretion, and real world experience.
Practical guidance shaped by real crisis PR work with public figures, brands, and organisations.
About
Lauren Beeching works in crisis management where situations are complex, reputations are fragile, and public judgement is rarely fair.
She advises high-profile individuals, brands, and organisations across Europe and the US during periods of heightened scrutiny, online backlash, media pressure, and reputational risk. Her work is focused on stabilising situations quickly, protecting long-term credibility, and ensuring clients retain control of their narrative.
Depending on what a situation requires, Lauren’s work may include strategic statements, media handling and corrections, press removals or adjustments, social media guidance, search and SEO management, messaging control, and behind-the-scenes advisory support. There is no fixed formula, each response is shaped around the client, the platform, and the reality of the situation as it unfolds.
Known for a measured, non-judgemental approach, clients work directly with Lauren throughout, receiving clear, practical guidance grounded in real-world crisis PR experience rather than theory or templated responses.
Press
Lauren is a regular media commentator on crisis management, online backlash, and public reputation, with appearances and features across BBC News, Sky News, NYTimes, The Telegraph, ITV, Channel 4, The Sunday Times, Grazia, Stylist, The Guardian, and Vanity Fair.
She also works with writers and producers across television and film, advising on the realities of crisis PR and reputational fallout, and helping ensure situations are portrayed accurately rather than sensationally.
Guides
When situations feel noisy, overwhelming, or high-pressure, clear thinking matters.
These guides offer practical, level-headed advice drawn from real crisis PR work with public figures, brands, and organisations.
They’re written to help you regain control, understand your options, and make better decisions, whether something is already unfolding or you want a clearer sense of how reputation and crisis management actually work.
