The Little Reputation Handbook

What to say, what to do and when to say nothing.

This is a practical handbook shaped by real crisis work, not theory.

It’s written for anyone who needs clear, calm guidance when a journalist has been in touch, people are talking about you online or something has gone wrong. You might run a small business, work for yourself, create content or never have expected any of this to happen to you.

It’s also for the moments when bringing in professional support isn’t possible or doesn’t yet feel necessary. It will never replace a good PR person, but nobody should have to go through this with nothing to turn to.

Inside, you’ll find what to do in the first hour, 42 templates you can edit and send, a one-page crisis plan and a check of what Google and AI say about you.

You’ll get a 53-page PDF to read, and a Word document you can type into.