Katy Perry and Russell Brand: why saying nothing is her best move

Yesterday a jury at Southwark Crown Court found Russell Brand guilty of one count of rape and three counts of sexual assault, involving four women. He was cleared of three other charges and will be sentenced on Monday. Within hours, the story had a new angle, and it wasn't about him.

The Daily Mail reported that in legal argument before the trial, Brand's own barrister relayed a claim from one of the women: that other people were in the room during one of the 2009 incidents, possibly including Perry. Police never asked Perry for a statement. References to her were removed from the trial after submissions from Brand's legal team. She was never a witness and she is not accused of anything.

To be clear before going further: nothing in this piece suggests Perry knew about, saw or was involved in any offence.

That hasn't stopped the headline doing its job. "Katy Perry was allegedly 'in the room'" now sits above a red carpet photo of the two of them from 2010, and the Mail's Facebook post picked up more than a thousand comments in half a day.

Will this damage her reputation?

Short term, it's uncomfortable. Long term, probably not, as long as she doesn't make herself part of the story.

This is proximity risk. She hasn't done anything, but her name is now in the same sentence as a convicted rapist, and plenty of people don't read past the headline. Old interviews are already doing the rounds: her 2013 Vogue comments about him becoming controlling, and a Piers Morgan column claiming she once called him "Rasputin".

Expect more, and expect worse. Made-up quotes, fake "insider" stories, clips taken out of context. When there's a gap in a story, people fill it.

But the facts are on her side. The marriage lasted 14 months and ended in 2012, by text message. She has said publicly she hasn't spoken to him since, and she has described him as controlling. Most people see her as someone who got out, not someone who was in on it.

The other allegation

This isn't the first time this year Perry's name has been near a sexual assault story. In the spring, a separate allegation was made against her on social media. She has firmly denied it, and nothing has been proven.

Online, people are now putting the two stories together. I've already seen it: posts lining up dates and asking how she could have been with someone like him and not known. Some go further and hint at a pattern.

That kind of joining the dots does real damage, and it's unfair. These are separate matters. One is a conviction against Brand in a case where Perry played no part. The other is an allegation she denies which, as far as I know, hasn't led to any charge. Lump them together and two unrelated stories become one narrative, and narratives stick far longer than facts.

As for "how could she not know": people often don't. Abusers are frequently good at showing different faces to different people, and partners are regularly the last to find out. Not knowing isn't a failing. It's common.

The worst thing she could do is make a statement

If I were advising her, the answer would be no statement. Here's why.

  • A statement is a new headline. Right now the story is a claim from pre-trial legal argument. "Katy Perry breaks her silence" would run for a week and be picked up everywhere.

  • There is nothing safe to say. If she says she saw nothing, it reads as doubting women a jury has just believed. Anything else opens a legal question her lawyers would never want opened in public. Every word would be picked apart.

  • It's still live. Sentencing is on Monday, and police are reportedly looking at further allegations from two more women. Public comment from someone named in legal argument is exactly what lawyers advise against.

  • It makes her the story. This verdict belongs to the women who went through a long, hard process to get here. A celebrity statement pulls the focus onto her, and she'd be criticised for that too.

There's another reason, specific to her. Any statement about Brand would drag that separate allegation back into every article written about it. Journalists would add a paragraph on it for context, and a story that has gone quiet would be live again. Silence keeps the two apart.

When that changes

If the claim goes anywhere, it's a different situation. That means police approaching her, a request to give evidence, or credible reporting that puts her at the centre of it.

Even then, I'd play it by ear and do exactly what the lawyers say. Any words should be few, factual and legally cleared. No interviews, no Instagram stories, no "sources close to Katy".

Hasn't she already spoken once this year?

Yes, and she was right to. When the separate allegation surfaced, her team denied it quickly and firmly, through a representative, and then said nothing more.

That's the rule. When you're the one accused, you answer: a clear denial, fast, then quiet.

Brand's conviction is the opposite situation. She isn't accused of anything. She's a bystander with an old connection, and bystanders gain nothing by speaking. Knowing which of those two positions you're in is half the job in crisis PR.

What she should do instead

  • Carry on as normal. Work, perform and post as she usually would. Going dark looks like hiding, and any sudden change gets noticed.

  • Let the lawyers deal with the fakes quietly. A false story gets a letter to the publisher, not a public rebuttal that repeats the claim to millions more people.

  • Close the topic in advance. Interviewers get told before they sit down that it's off the table. Anyone around her who gets doorstepped has one line: no comment.

  • Don't take the bait. Brand has talked about her on stage before. If he or his supporters bring her up again, ignore it.

  • Let the tide go out. Sentencing will bring one more wave of coverage on Monday, then attention moves on. Her silence will be the least interesting part of this story, which is exactly where she wants to be.

The bigger lesson

Most people will never have Katy Perry's problem, but plenty have a version of it. An ex, a former business partner or an old colleague ends up in the news for the wrong reasons, and suddenly your name is in the story too.

The instinct is to say something to put clear water between you. Usually that's the mistake. Silence isn't guilt. If you've done nothing wrong and you're not part of the case, the strongest position is often to stay out of it and let the facts do the work.

If you're dealing with something like this, get in touch. Crisis PR is what I do, from London, for people and businesses who need someone calm in the room.

Sources

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