Online reputation management for Google search and AI

I review what appears when somebody searches your name or business across Google, news results, images, websites, social profiles, forums and AI tools.

I identify inaccurate or outdated information, recurring claims, missing context and the sources having the greatest influence. You then receive a clear view of what matters, what can change and what should be prioritised.

If an article contains a factual error, leaves out an important legal outcome or continues to present an outdated version of events, I can approach the publication with evidence and request a correction or update.

This can include making sure acquittals, dismissals, resolved cases and other significant developments are properly reflected in existing coverage.

Some online content can be removed from the original website. In other cases, a link may qualify for removal from searches of your name.

These are different processes. Removing a Google result does not necessarily remove the original webpage from the internet.

I assess the available editorial, platform, privacy and legal routes, then explain what is realistic before any work begins.

When a damaging result cannot be removed, the alternative may be to build stronger and more accurate material that can compete with it.

This can include improving your website, strengthening existing profiles, creating useful content, securing relevant press coverage and using SEO to help current information rank more prominently.

This is sometimes described as search result suppression. It takes time, but it can change the overall picture people find when they search your name.

You cannot directly log in and edit what an AI tool says about you.

AI reputation management begins by checking how different tools describe you, identifying the sources influencing those answers and correcting inaccurate source material where possible.

I then work on strengthening the accurate information available to those systems. The aim is to give AI tools a clearer and better-supported public record to find as their answers and models update.

Some clients need help with one article or search result. Others need longer-term personal reputation management across press coverage, Google results, their own online presence and AI answers.

Ongoing support can include monitoring, correction requests, content development, SEO, media relations and responding when something new appears. This can be arranged month to month and adjusted as your priorities change.

The first call is free. You can show me the articles, search results, screenshots or AI answers that concern you and explain what feels inaccurate, outdated or unfairly prominent.

I will review what is appearing and prepare a proposal setting out what I recommend, what should happen first and what is likely to take more time.

Some situations need one defined piece of work. Others require a longer search and content strategy. Much of this work relies on decisions made by publishers, platforms and search engines, so I will always be clear about what I can control and what depends on a third party.