Guides and resources

These are practical resources shaped by real crisis work, not theory.

They’re written for people who need clear, calm guidance when situations feel noisy, confusing, or high pressure, whether that’s because something is already unfolding, you want to be prepared if it ever does, or you simply want a better understanding of how reputation and crisis PR actually works.

They’re also designed for moments where bringing in professional support isn’t possible or doesn’t yet feel necessary. Sometimes having informed context helps you decide what, if anything, to do next.

Each guide is intended to help you understand what’s happening, what tends to make situations worse, and how to approach things more carefully and deliberately.