What to do if you’re being cancelled

This digital guide is for both people and businesses who can’t afford to hire a crisis PR team, but still need proper guidance on what to do when things go wrong publicly.

It’s a practical, realistic framework based on the same process I use with my own clients, designed to help you stay calm, protect your reputation, and make smart, strategic decisions when everything feels chaotic.

You’ll learn how to:

• Handle the first 24 hours and regain control quickly

• Work out whether it’s a real crisis or just online noise

• Decide when to speak, stay silent, or issue a statement

• Write something that sounds human, not rehearsed

• Deal with journalists and press requests safely

• Manage your social media without feeding the story

• Support or brief your team, clients, or collaborators

• Know when to get legal advice and what to document

• Protect your mental health while it’s happening

• Rebuild quietly once things have calmed down

It’s divided into twelve clear sections, each focused on a real stage of crisis management, from the first reaction to recovery.

If you don’t have a PR person, this is the next best thing.