What to do if you’re being cancelled

This digital guide is for individuals and businesses who might not be ready to bring in a full crisis PR team, but still need clear, professional guidance on what to do when things go wrong publicly.

It’s a practical, realistic framework based on the same process I use with my own clients, designed to help you stay calm, protect your reputation, and make smart, strategic decisions when everything feels chaotic.

You’ll learn how to:

• Handle the first 24 hours and regain control quickly

• Work out whether it’s a real crisis or just online noise

• Decide when to speak, stay silent, or issue a statement

• Write something that sounds human, not rehearsed

• Deal with journalists and press requests safely

• Manage your social media without feeding the story

• Support or brief your team, clients, or collaborators

• Know when to get legal advice and what to document

• Protect your mental health while it’s happening

• Rebuild quietly once things have calmed down

It’s divided into twelve clear sections, each focused on a real stage of crisis management, from first reaction to recovery.

If you’re not in a position to bring in PR support, or just want to handle things yourself with structure, this is written to guide you through the process as if you had professional support beside you.